Decades of expertise. One shared standard.
Mindful Commerce Group brings together leaders in global commerce, artisan design, and safety engineering, with a genuine understanding of how children experience their environments. The team behind it combines decades of experience across brand development, fine arts, and engineering, informed by a deep and ongoing commitment to child development research and practice. The result is furniture that thinks of everything, so parents don't have to.
Ashley Hayertz - Founder, Business, Brand & Product Development
Ashley brings over 25 years of experience in global e-commerce, business strategy, and brand development, including 12 years at Amazon in senior roles spanning strategic business development, business intelligence, and international marketplace operations.
She leads Mindful Commerce Group's U.S. operations and brand direction, with a focus on building partnerships and bringing exceptional products to families who are looking for something better than what the mass market offers.
In recent years, Ashley has pursued professional certifications in mindfulness education, design science and neuroaesthetics, neuroscience, and neurodiversity-informed approaches to child development — including Lutron lighting training for designing calm, developmentally supportive spaces. This work directly informs how Mindful Commerce Group evaluates products, materials, and the environments children inhabit.
The design and engineering behind Good Night Kid are led by its founding team in Istanbul — the makers whose craft and expertise shape every product we bring to market:
Buket, Tolga, and Ashley — the team behind Good Night Kid, collaborating in Istanbul.
Buket Ozkan - Founding Designer of Good Night Kid
Buket brings over 20 years of creative leadership rooted in fine arts, brand design, and furniture aesthetics. She studied Fine Arts at a leading university in Istanbul, graduated with honors, and advanced quickly to creative director in the advertising industry, receiving nationally recognized awards for her design and advertising work before founding her own creative agency. Her design work is shaped by a belief that children's furniture should be visually clear, functionally honest, and beautiful enough to belong in any well-considered home. She is the creative force behind Good Night Kid's visual language and product identity.
Tolga Ozkan - Founding Engineer & Woodworking Artisan, Good Night Kid
Tolga is an agricultural engineer with a Ph.D. in Occupational Health and Safety and a certified craftsman in woodworking. His background combines technical precision with hands-on making, bringing deep expertise in structural integrity, safety considerations, and practical functionality. Known for meticulous execution and uncompromising standards, he developed the structural systems, modular safety mechanisms, and construction methods that make Good Night Kid furniture as safe and durable as it is refined. These are beds built to be adapted, reassembled, and passed down. Not replaced.